According To T. Williams At...

According to T. Williams at https://www.nytimes.com/2016/12/29/us/us-prison-population.html?_r=0, (2016). â€Å"The number of inmates held in state and federal prisons, fell to its lowest level since 2005 dropping by 2.7 percent.† However, while adult crimes seem to be decreasing. The opposite can be said about juvenile related crimes which seem to be increasing. In this paper, I will be providing my reasons as to why I believe juvenile related crimes are going up, as well as talk about two programs that are working to keep at risk youth out of the criminal justice system. To start with I will be providing my opinion as to why juvenile related crimes are increasing. I do believe that the number one cause of juvenile related crimes is due†¦show more content†¦Next to the parents, a child’s friends can be the biggest influence in a child’s life, and the need to fit in can be very hard for a child. The idea of being cool or giving into peer pressure can cause a child’s idea of what’s right and what’s wrong to become misconstrued. Causing a child to fall into a bad crowd of delinquent peers causing them to get into trouble with the law. My last point as to why children turn to delinquency is due to a lack of communication with their parents. According to Clark and Shields at https://www.questia.com/library/journal/1G1-19417319/family-communication-and-delinquency (1997) they state that â€Å"the importance of positive communication for optimal family functioning has major implications for delinquent behavior. They also discovered that communication is indeed related to the commission of delinquent behavior and differences are shown within categories of age, sex, and family marital status.† This has been caused due to the new family model known as the nuclear family. What this is, is a family with parents who are both working, and the extended family is spread throughout the country making it very difficult for children to receive any too little form of supervision, as well as communication from their family. This also goes back to the sheep and the sheep dog theory that without guidance and rules a child is d oomed to have a lack of actions versus consequence ideals. While I

Mini Usa Free Essays

MINI USA After working together for almost five years, MINI USA’s advertising agency, Scheid, Roberts, and Reicher (SRR) decided to resign the MINI account in order to pursue a larger account with Volkswagen. MINI USA had developed a significant successful client-advertising agency relationship with SRR since the launch of MINI Cooper in USA, and MINI’s advertising had been highly unconventional. For Trudy Hardy, marketing manager for MINI USA, the first challenge was starting over and finding a new but unique advertising agency before the end of the year. We will write a custom essay sample on Mini Usa or any similar topic only for you Order Now The selection process would be the crucial part. This analysis will discuss about the development of MINI and SRR, the alternatives of campaign strategy, and the recommendations to the MINI USA. For the last 40 years, MINI has become a cultural icon in all of those automobiles. Originally, MINI was deigned for those people who seeking frugal transport. After the acquisition of BMW, the new MINI model had been designed with a more evolutionary approach in terms of design combined with BMW’s reputation for delivering high-performance, driver-oriented cars. However, MINI was still seen as a less expensive car to compete at luxury end of a maturing world market. Before the official launch of US’s Marketing, plans were to position the MINI as a Premium small car because MINI Cooper was smaller and more expensive than some of the better-established compact cars made by Honda, Toyota, and Nissan. According the initial MINI marketing material and media reports, the MINI Cooper was described as â€Å"fashionable accessory to an affluent, urban-hipster lifestyle. This report suggested that the target market for the MINI was not limited to a specific demographic group or socioeconomic class but rather was more of a lifestyle choice or mind-set. From this report, MINI and BMW AG decided that the psychographic might have a significant impact on the purchase of a MINI. Also, the new MINI should be marketed as a particular segment of car buys. By allowing buyers of MINI to add optional features and color schemes and limiting MINI’s a dvertising to traditional media such as television and radio, MINI was reinforcing the image of its otential buyers seemed less interested in being part of the mainstream. In 2001, SRR become the ad agency for MINI. The perfect relation between MINI and SRR enable SRR grew to more than 300 employees from fewer than 50. And MINI’s unit sales from 24,590 in 2002 increased to 40. 820 units in just 4 years. In addition to the strong sales figures, a consumer survey indicated that brand awareness for the MINI among the car-buying public was as high as 25%. This win-win situation was driven by a lot to the innovative and classic advertisement campaign produced by MINI and SRR. MINI and SRR’s advertising since the launch of the Cooper had been highly unconventional: they insisted using print and nontraditional marketing technique such as outdoor marketing instead of using television or radio, which was not cost effective. Meanwhile, they developed a booklet, The Book of Motoring, convey the message that what does MINI meant. Also, the SRR and the MINI marketing team designed a series of promotional events and publicity stunts to create additional buzz for the brand. For Trudy Hardy, there are several ways to rescue the jeopardy situation: The first choice would be try their best to find a new advertising agency. MINI could choose if they want to follow the old marketing strategy or go to a completely new one base on the selection process. The problem is MINI might not be able find any agency could be either follow the old marketing strategy or contribute a new idea. The second way for MINI is develop their own Marketing advertising department. The MINI had been launched in US for almost five years. The crew of MINI should have a better understanding of MINI cooper than any other advertising agency. The in-house marketing department would be able to convey the spirit and message of MINI perfectly. However, developing an in-house department is not easy. Company has to spend a large amount of money on some specify talented people just for one –time project. And also, MINI didn’t have enough time to build a team in short period of time. Lastly, trying to get SRR back would be a way to solve the problem. SRR decided to resign to pursue a larger account with a competing German automobile manufacturer. If SRR is just for a larger account or a higher compensation, MINI could raise the price or compensation for SRR. If SRR is for another reason, MINI could also negotiate with SRR and try to figure out what is the real reason and get SRR back. From these three choices, the first one would have less impact on MINI’s future business. First of all, MINI knows its product better than anybody else, and MINI cooper is such a unique product. As long as MINI is able to convey the core value of MINI cooper and the way they want to market itself, it shouldn’t that hard for other agencies to catch the idea. Also, MINI could change the service any time. From the cost’s perspective, the first choice would cost less than any other options. Developing its own in-house marketing department or raising the compensation to get SRR back will case a significant high cost for MINI USA. Usually the average time of cooperation between companies and their advertising agencies is two to three year. This is just a normal business transition. MINI should focus on their future marketing strategy and how to convey this to the potential advertising agencies. What if MINI selected to find a new advertising agency, however, they found that none of those potential could meet MINI’s requirement? MINI should also have a contingency in case they couldn’t find the advertising agency or they picked a agency could not make a good campaign or promotion. I will have two suggestions: one is keep using the old marketing strategies had been proved their successes until they find a new advertising agency could meet their requirement. Or to brainstorm and come up with some creative but less cost ideas by MINI USA’s own marketing department and take advantage of those unconventional outlets. How to cite Mini Usa, Essay examples

Business Communication Business Procedure Manual

Question: Describe about the Business Communication for Business Procedure Manual. Answer: Situations1: A team member has borrowed one of the teams procedure manuals and has not returned it for two weeks. Passive/ Submissive response: The teams procedure manual is an important document and you should not keep it like this is your personal property. It is already two weeks and you have not returned the manual. Now, it would not be possible for all the team members to go through the teams procedure manual. You should not keep the procedure manual as your own property and in future you should be more careful about these things. Due to your actions, I would not be able to use the procedure manual. Aggressive response: You should not keep the procedure manual as your personal property. Have you informed anybody that you would use the procedure manual for 2 weeks? It is completely unacceptable and unprofessional at your part to keep the procedure module for long. You should return the procedure module as soon as possible as the procedure module is with you for last two weeks. The team can take an action against you if you do not return the procedure module in next couple of days. Assertive response: I would like to inform you that you have the teams procedure manual for last two weeks. I request you to return the same if your work is done. I am sure that you would have forgot to return the same. Actually, my work is pending because of the procedure manual. Therefore, I would really appreciate if you can return the procedure manual. However, if your work is still pending then please feel free to complete in a day or two. Moreover, once my work is done you can always take the procedure manual back from me. Situation 2: Your manager says something about your work that you feel is unfair. Passive/ Submissive response: For a long time, I am working as a responsible employee of the organization. There are times when any employee is not able to perform at his or her own full potential. However, it does not mean that the managers should intervene with employees. I am really not happy with your intervention and I believe that you should have shown little more thought. Anyways, I would like to inform you that I would not be able to work in this work environment. Aggressive response: I believe that it is completely unfair at your part to treat me like this. I would like to inform you that all the team members have the same style of working. However, you only noted my behavior. It is important that you should take back your remarks. I would like to express myself that I am not happy with your remarks and I expect that you should not treat me like this. I can even escalate the things to senior management. Therefore, it would be better if we can meet again and discuss the issue in detail. Assertive response: I believe that every employee is an integral part of the organization and every employee should be treated in a fair manner. However, I also understand that there could be situations when some employees may not feel good. I would like to discuss the matter with you. I feel that I am treated unfairly and I would like to discuss the same with you in person. Please consider this as a professional meeting so that I can express myself. I want this meeting so that I understand your expectations and the same instance should not happen again. I look forward to working with this team and in this organization for a long time and I am sure that our meeting would help me to have a better understanding of the situation. Situation 3: A colleague is continually late for appointments with you. Passive/ Submissive response: This is the fourth or the fifth time when you are late for the appointment. I would like to tell you that I do not like the people who are usually late. Therefore, it would be better if you can make it on time. I would like to communicate a strong message to you and the message is that I do not like to have any further appointment. I am sure that I would be able to find your replacement. Aggressive response: You should realize the value of time. There are times when people are late but it should not happen regularly. I can see that you have made it a habit to come late for the appointment. You are not the only one who can help me out here. I would like to inform you that I could give you one more chance. However, if you are late again then I would be more than happy to do the business with some other party. Assertive response: I would like to inform you that our work and productivity is getting affected due to delay in the appointment. I am sure that you are busy and occupied and this could be the reason for the previous delay in the appointments. However, I request you to plan your calendar and schedule the meeting accordingly. It is for our best interest to plan the future meetings only when both of use free. I expect you that you would understand my point of view and our future meetings would start on time. I expect that you would understand that time is money and therefore, we should not be wasting the time. References Berger, J., 2014. Word of mouth and interpersonal communication: A review and directions for future research.Journal of Consumer Psychology,24(4), pp.586-607. Bylund, C.L., Peterson, E.B. and Cameron, K.A., 2012. A practitioner's guide to interpersonal communication theory: An overview and exploration of selected theories.Patient education and counseling,87(3), pp.261-267. Caughlin, J.P. and Basinger, E., 2016. Measuring Interpersonal Communication.The International Encyclopedia of Interpersonal Communication. Madianou, M. and Miller, D., 2013. Polymedia: Towards a new theory of digital media in interpersonal communication.International Journal of Cultural Studies,16(2), pp.169-187.